What Kids Read /
Integrated Campaign

Literacy Partners is a non-profit organization that helps illiterate parents learn how to read and write. They envision a future in which every parent has the tools to create success for themselves and a better future for their children.
As any non-profit organization they depend on donations to continue with their mission. Therefore, they needed to make some buzz, and that's where we came in, with a film and a digital experience.


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We found a sad reality, when parents can't read children can't just be children. And who better to transmit this than the actual kids that struggle with this situation every day?

Whats kids read
is a film with no actors, only real people that suffer the consequences of being illiterate or having illiterate parents.



/TV Spot

 















Lomas Oral        •       WSJ        •        B-R         •       Coke         •        Mondelez     •     Literacy Partners           •      Foodxury        •           NBC .     •      Random