Raising Voices /
Lomas Oral

Lomas Oral School, a foundation that teaches deaf children to hear and finally talk, was in need of funds to continue their activities.

In Argentina, the Law 25,636 states that all national radio and TV signals must start their daily transmissions at 00:00 hrs by broadcasting Argentina’s National Anthem.

Aware of the law, we decided to use it in our favor. We created a direct experience between the actual things our children learn

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at the school and the rest of the people nationwide.

Our hearing impaired children recorded a new version of of the National Anthem that was later distributed to radios and TV channels nationwide. The new version quickly replaced the former ones. Radios and TV channels started playing our track of the anthem every day, at 00:00hrs, the performing rights are collected by the Foundation.


/recognitions
GOLD Lion
GOLD Lion
BRONZE Lion
BRONZE Lion
Finalist in Radio
Finalist in Grand Prix for Good

One Show
Best of show
Gold


/Case Study


























Lomas Oral        •       WSJ        •        B-R         •       Coke         •        Mondelez     •     Literacy Partners           •      Foodxury        •         NBC      •      Random