Season I ︎ 2017
adidas Originals is bringing back its most iconic apparel franchise, adicolor, for SS18. A symbol of sports and street culture, the series debuted in the ’70s, now is celebrating color for a new generation.
Like every icon, has the confidence to poke fun at itself, adicolor transcends cultures and eras to redefine itself in always new contexts. Always taking color seriously, and taking itself less seriously.