Up Your Game—
Bleacher Report
Launch ︎ 2017
This is the dawn of a new era in sports where you have to get the culture off the field, to really get the game on it.
Box Scores and highlights are only a part of today’s game. The whole world around it has exploded to make it more entertaining, from sneakers to controversies to memes.
For its first national campaign, Bleacher Report's mission has a unified message: “Up Your Game.” This new platform challenges one-dimensional fandom and demonstrates the brand's necessity, helping fans understand culture to elevate their game.
Box Scores and highlights are only a part of today’s game. The whole world around it has exploded to make it more entertaining, from sneakers to controversies to memes.
For its first national campaign, Bleacher Report's mission has a unified message: “Up Your Game.” This new platform challenges one-dimensional fandom and demonstrates the brand's necessity, helping fans understand culture to elevate their game.
Along with a complete rebrand, updated site and new mobile app, the B/R launch spot is an introduction to the new Bleacher Report world. And a bold statement announcing they’re here and taking over the game.
