Crazy /

Crazy is the bold and unconventional silhouette that saw basketball players reinvent the game.

The basketball shoe kicked off the court for being too bold in the 90s returns with a new design for today. This year, we're not only reintroducing this audacious icon, we're staging a hostile takeover with it.

Inspired by the unapologetic boldness of the shoe itself, our campaign addresses the notion of humility. Humility will get you nowhere. It tells you to stand still. To stop creating. To accept the way things are and be happy about it.

Being humble is being content, and not pushing creativity forward.

In this campaign, we celebrate what happens when people who refuse to be humble come together. We relaunch the franchise with the “Crazy isn’t humble” campaign, featuring modern creators, to establish its bold, unapologetic attitude.

The three faces of Crazy
– Young Thug,21 Savage
and Playboi Carti –
were protrayed  by
the acclaimed photographer
Mark Lebon

Then on season 2, 
the three faces of Crazy
were protrayed  by 
the legendary 
Nick Wapplington

Lomas Oral      •      adidas       •       WSJ      •      B-R      •    Coke     •     Mondelez     •     Literacy Partners     •     Foodxury      •     NBC     •      Random