Foodxury.org /
Side project

/Context

It’s ironic that in New York the city with the highest index of food waste in the world60.144 homeless people struggle to eat every day.

Foodxury is a project that illustrates this problem. A jewelry collection that exposes what food means to an alarming number of people.

FOOD BECOMES A LUXURY WHEN YOU DON’T HAVE IT.


/How it works?

Each piece of jewelry represents a meal that a regular person has on a daily basis.

In the first stage of the project I provided the homeless with a cardboard stand containing jewelry pieces to be traded for each real meal.

Now I donate whole collections to Foundations like “Fundacion Leando Olmos” for them to exchange the pieces for donations or auction them in events to raise funds.


/Press

It seems to have attracted some
media attention... More than a 3M
impressions in 3 days, ha!






NowThis News                                                                                                                   

 

PlayGround

 


I was interviewed For RTL News Germany by Journalist Meike Gehring. (Broadcasted on National TV on August 2nd 2016)



A lovely video
made by Chinesse
Press (I honestly
don’t have a clue
of what it says)





/Printed Pres





 Diario El Día
Note on Diario El Día
(Argentinean
newspaper)

Viva Magazine
Note on Viva Magazine,
Diario Clarín (Argentina’s biggest newspaper)












/Also featured in sites around the globe












Lomas Oral     •      adidas       •       WSJ      •      B-R     •    Coke     •     Mondelez     •     Literacy Partners     •     Foodxury          NBC     •      Random