Learn on a Woman, Save a Woman

June ︎ 2019

Here’s a fact that may shock you. Women are 27% less likely than men to receive CPR from bystanders in public. It’s easy to get angry. But you can’t blame bystanders. For years, our society has made touching breasts taboo. And while CPR training has become more commonplace, we still learn on male torsos.

The goal is to bridge the gap in CPR training by normalizing a woman’s figure. So, we developed the Womanikin – a universal attachment that can easily be slipped over the common flat-chested CPR manikin.

It’s time to update the education process and drive equality in cardiac intervention.

Completelly done in-haus at Joan. 

- Creative Direction
- Art direction
- Photography
- Animation