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JORDAN EL GRITO

The Air Jordan V "El Grito"pays tribute to Mexican culture and supports a shared identity and pride both in Mexico and worldwide.

This release strengthens Jordan's connection with Mexican and Latin American communities, built through unique experiences and collaborations that create a deep bond between sneaker enthusiasts and sports culture.

To authentically bring this story to life, we worked with Mexican photographers Manuel Zúñiga and Gus García Villa, along with illustrator Maldita Carmen. Together, they created a dynamic series of collages that capture the spirit of Jordan in Mexico. These visual pieces blend Mexican culture with the energy of the Jordan brand, crafting a compelling narrative that honors heritage, artistry, and the deep connection between sport and identity.
Photography: Manuel Zuniga & Gus Garcia Villa
Illustration: Maldita Carmen
Agency: Design, Maus Haus /
Creative, Wieden + Kennedy