Group Creative Director with a focus in fashion and sport brands.

Current Head of Brand Creative LATAM at Nike

About

News

micaelagn@gmail.com

004 → Alexander Wang

S2 / S4

In recent years, the biggest global brands have been fighting over the most exciting fashion names to collaborate with. Despite the amount of creativity involved in making exceptional product, the collections are always sold the same way: With people forming a long line in front of the
same store.

To subvert such a fraught convention, we asked: What if we transformed this intense moment of connection between a brand and its audience into an opportunity for immersive storytelling?

The collection referenced NYC rave culture and bike culture, both of which are deeply connected to the illicit dealers of NYC. Inspired by the collision of these two worlds, we adopted the distribution methods of NYC dealers to launch the collection. Hacking the rigid retail formula, we turned the streets of NYC into a very subersive store.

CREW
Photographer: Juerguen Teller
Director: Ryan Staake
Agency: Johannes Leonardo

SEASON 4

This collection is innovative in its own right, as it was inspired by repurposing and re-contextualizing garments. In this case, it means editing the most essential garments, graphics, and fabrics from past seasons of the collaboration and fusing them with iconic fragments from the adidas archive. The result? Spliced logos, “incorrect” seams, and other small details that might just seem different from the norm.

CREW
Photographer: Brianna Capozzi
Agency: Johannes Leonardo