003 → Día de Muertos 

2021 / 2023


2021 - SIEMPRE FAMILIA

Inspired by the ethereal realm of Mictlán, our narrative honors the timeless Mexican tradition of Día de Muertos, underscoring the unbreakable bonds of family. 'Mictlán' is not anchored in the past but is a vibrant testament to the present and a beacon for the future, all through the lens of this revered celebration.

Uniting the unique talents of twelve artists, we've woven a singular story that resonates with authenticity and cultural depth. This initiative transcends a mere product launch, representing a symbiosis of artistry conveyed through a striking graphic piece, embodying collective creativity and shared heritage.


Agency: industry
Photographer: Dorian Ulises
Director: Oved Valdez

Colaborators
Bárbara Sanchez Kane
Raul Urias
Santa Fe Klan
Teotecpatl
Dalia Xiuhcoatl
Citlali Fabian
Lexx valdez
Josue Rivas
Oved Valadez






2023 - CON MI FAMILIA SIEMPRE

This Día de Muertos collection takes inspiration from the grief journey, as we reconnect with our loved ones who are no longer with us.

Each shoe is a nod to a different feeling. The collection also features various graphics of a hummingbird, which according to ancient legends is a mythical messenger between the world of the living and the world of the dead.
Agency: Industry
Photographer: Khristio