About me


Hi there, 
I’m Mica, an award-winning Group Creative Director with more than 14 years of experience. 

Currently I lead the Brand Creative team at Nike LATAM.

For the past 14 years I've been focusing on helping sports and fashion brands connect with their audiences by creating news-worthy campaigns that tap into culture and become part of it. I've led global campaigns for brands such as Nike, adidas Originals, Alexander Wang, Virgin Hotels, Versace, Keds, among others.



SELF-PROMO section:

My work has been internationally recognized by Cannes Lions, The One Show, CLIOs, EFFIES, Jay CHIAT, LIAs, Ojo de IberoAmérica, Lürzer's Archive, El Diente, AdAge, Campaign, yadda, yadda (list on the right --)

In 2017, I was named Next Creative Leader by The One Show. Previously, in 2015 I won a TOYP award (The Outstanding Young People of the World). And, most recently I was selected as alumni of the next Cannes Lions ‘See It Be It’ program in 2021-22

On the side, I’m ambassador of Publicitarias U.S. (a community with a great focus on elevating Latinas’ voices).


JURY DUTTY
2024 - The One Show
2023 - Effie Awards U.S.
2023 - Effie Awards LATAM
2022 - Effie Awards U.S.
2021 - The One Show
2021 - Ciclope Film Awards
2021 - Ojo de Ibero America
2020 - New York Festivals

SPEAKER
2021 - Cannes Lions
2021 - Effie Awards U.S.
2021 - National TV Argentina
2018 - UPC Universidad Peruana de Ciencias Aplicadas



EXPERIENCE
Nike - Head of Brand Creative, Latam  
Nike
- Director of Brand Creative Mexico
JOAN Creative - Creative Director
Johanes Leonardo - Senior Creative
CHI (The&Partnership)  - Senior Creative
Ogilvy & Mather Argentina - Senior Creative
Craverolanis - Junior Creative
Universidad de Buenos Aires (UBA)  Design and Art Direction - Teacher.

The Creative Circus Collage - Instructor
Miami Ad School (San Francisco) - Instructor



RECOGNITIONS

CANNES LIONS See It Be It
Winner - alumni 2021/22

ONE SHOW
One Club + 3%- Next Creative Leader 2017
Best of show - 2015 / Lomas Oral
Gold Pencil - Stan Smith 
Gold Pencil - 2015 / Lomas Oral 
Silver Pencil - 2020 / WoManikin

CANNES
Gold Glass Lion 2021 / Womanikin
Gold Lion - 2014 / Lomas Oral
Gold Lion - 2014 / Lomas Oral
Bronze Lion - 2021 / Womanikin
Bronze Lion - 2019 / Stan Smith
Bronze Lion - 2019 / Stan Smith
Bronze Lion - 2018 / Adidas Originals
Bronze Lion - 2018 / Adidas Originals
Bronze Lion - 2014 / Lomas Oral
Bronze Lion - 2014 / Lomas Oral
Finalist in Radio - 2014 / Lomas Oral
Finalist in Grand Prix for Good  - 2014 / Lomas Oral
Shortlist - 2021 / Womanikin
Shortlist - 2021 / Womanikin
Shortlist - 2019 / Stan Smith
Shortlist - 2024 / Reimagine Victory

Jay CHIAT AWARDS
Silver - 2019 / WoManikin

EFFIE U.S.
Gold - 2020 / WoManikin
Silver - 2018 / Bleacher Report
Silver - 2015 / Lomas Oral

CLIO
Gold Clio - 2018 / Adidas Originals x Alexander Wang
Gold Clio  - 2018 / Adidas Originals x Alexander Wang
Gold Clio  - 2018 / Adidas Originals x Alexander Wang
Gold Clio  - 2018 / Adidas Originals
Gold Clio - 2015 / Lomas Oral
Silver Clio - 2021 / Womanikin 
Silver Clio - 2021 / Womanikin
Silver Clio - 2021 / Womanikin 
Silver Clio - 2019 / Stan Smith
Silver Clio - 2018 / Adidas Originals
Silver Clio - 2018 /  Adidas Originals x Alexander Wang
Silver Clio - 2018 / Bleacher Report
Bronze Clio - 2015 / Lomas Oral
Bronze Clio - 2018  / Bleacher Report
Finalist - 2018 / Bleacher Report

CICLOPE
Gold Production Design - 2023 / Lose it all. Win it all.
Shortlist Cinematography - 2023
Shortlist Direction - 2023
Shortlist Music - 2023

LIA
Silver - 2014 / Lomas Oral
Bronze - 2014 / Lomas Oral

El SOL
Grand Prix (Direct) - 2015 / Lomas Oral
Grand Prix (Radio) - 2015 / Lomas Oral
Gold - 2015 / Lomas Oral
Silver - 2015 / Lomas Oral
Bronze - 2015 / Lomas Oral

OJO DE IBEROAMERICA
Gold - 2014 / Lomas Oral
Gold - 2014 / Lomas Oral
Gold - 2014 / Lomas Oral
Silver - 2014 / Lomas Oral
Silver - 2014 / Lomas Oral
Silver - 2014 / Lomas Oral
Silver - 2014 / Lomas Oral
Bronze - 2014 / Lomas Oral

Diente Círculo de Creativos Arg
Titanium - 2014 / Lomas Oral
Gold - 2014 / Lomas Oral
Bronze - 2013 / La Virginia Cafe

CANNES YOUNG LIONS ARG.
Finalist - 2012

TOYP Award
Winner - 2015