005 → Lucha Libre

The Lucha Libre Collection celebrates the beauty and drama of the vibrant wrestling scene in Mexico. Lucha Libre is a national institution, admired by a diverse community and intrinsically tied to modern Mexico's identity. From the surreal to the mundane, its characters continue the show that has been unfolding for over a century every week.

The campaign was created in collaboration with individuals who have authentic connections to the world of Lucha Libre:

CREW
Portraits: were taken by Stefan Ruiz, who has a history of documenting Mexico's wrestlers dating back to the early 2000s.
Masks: Deportes Martínez, Mexico's oldest mask makers, transformed Nike's Lucha Libre sneakers into masks.
Posters: Original lettering and poster were designed by Todo Bien.
Film: Alexis Gomez