002 → Latin Mafia - Air Max DN

Air Max DN Feel the Unreal

To launch the new Air Max DN, we sought a bold and audacious connection to the music scene, one that defies the norms and embodies the shoe's essence. We partnered with Latin Mafia, one of Mexico's most unreal bands, known for their audacity to break musical boundaries. These three brothers transformed their grandfather's living room into one of the most prolific music studios in Mexico, challenging the status quo of the music industry.

-- We also created a highly anticipated YouTube music session, marking Latin Mafia's first-ever public music workshop.

--We pioneered CGI integration with music, featuring four flying speakers blasting Latin Mafia’s hit, Julietota. These speakers appeared in Air Max Day and the Ceremonia concert aswell.

-- To cap off the campaign, we took over the stage at Ceremonia, one of Mexico's most famous venues, further cementing our commitment to supporting and showcasing local talent.

Youtube Music Session --

CGI --

@onlyjosuesy
Creo que llegue muy arriba,alguien sabe que es esto??
♬ sonido original - onlyjosuesy